I’m Tamara Chloé, a Eurasian digital fashion and lifestyle content creator based out of Bali;  founder & editor at TcStyleClues.com. My style is eclectic, a mix of trendy street wear and exotic-chic. Being of mixed Scandinavian and Indonesian ancestry, growing up in Amsterdam, The Netherlands, and having lived in many places, including most notably Los Angeles, this blog is a chance to share my personal and cultural views of the aesthetics of fashion and life.

The journey has led me to establish my online presence. Out of passion, I started photography and writing about fashion online, casually on my travels. I was attending fashion shows and capturing life on camera, and in the blink of an eye, I had amassed a loyal following. I found my online community and work as a content creator full time now, and I haven’t looked back for a second.

Growing up, I was classically trained in singing and dancing at the Lucia Marthas institute for Performing Arts, which was my first creative outlet. This started a wild whirlwind journey, from being discovered at the age of 17 to sign my first record deal with renowned producers Fluitsma & van Tijn, traveling through Europe to work on various musical projects, to having the famous artist Prince invite 19 year old wide-eyed me to perform on stage with him in London. I was a passionate party girl and when I moved to Los Angeles I wound up working as a dancer, performing for high profile establishments. Throughout my life I was always drawn to creativity and aesthetic, and that journey has led me to expressing that and transforming it into a digital business.

I have had the pleasure of working professionally with prominent and startups fashion brands like Addidas, Dior, L’óreal, Vichy, Hunkemoller, Prisma watches, E.L.F. Cosmetics. I have been working diligently on reviewing high-end hotels, spas and affordable local hotspots on my travels, most notably in Bali, where my background gives a unique inside view into it’s beauty and cultural world to the audience. I’m constantly empassioned to be persistence and resourceful in keeping up with the latest fashion trends globally while working on my own unique techniques and eye for aethetic. I own ancestral land in the Kai Islands, Indonesia, where I run a tropical fishing business, and I am currently working on a building real-estate in the hospitality sector.

My life wasnt without struggles, however. Ten years ago, I suffered from a major burn out due to overworking myself, which taught me valuable lessons in balancing passion, work-ethic and self care. I learned the importance of physical as well as mental wellness, nutrition and re-evaluating my living conditions. The first step was re-thinking how I thought about food. Eating is something we often do because it pleasureable, to cope. It’s a simplistic short term view to prioritize taste over health.  I eventually found joy in figuring out how to balance taste, aesthetic value and nutritional properties, drawing inspiritation from online communities and putting my twist on it based on my cosmopolitan living experiences and mixed heritage. I started focusing on my beauty routines as if they were therapeutic rituals, tending to the outside as well as in. Ritualistic practices as well as beauty are powerful elements of Asian cultures. Common tasks can become spiritual and invoke a sense of peace in the mind and help you look young and youthful. Occasionally, I still get asked for my ID when I purchase my favourite bottle of wine, even though it’s been about two decades since my 21st birthday. I believe developing good lifestyle habits and incorporating some ancient eastern wisdoms into your daily life and your bathroom can help enormously in fostering tranquility and beauty in our lives.

On my platform, I’m keen on sharing fashion, beauty and lifestyle tips and tricks i’ve accumulated over the years to my readers and inspiring others to live their best lives. I hope you enjoy reading and may this blog be a place that promotes growth, so that we may all continue to blossom in the future.

XO Tamara Chloé